01. Independence and editorial judgment
Our reporting is independent. Editorial conclusions should follow the evidence, rather than a company's preferred narrative or a commercial relationship.
Advertising, sponsorship and affiliate relationships do not purchase favorable conclusions. Sponsored material is clearly labeled so readers can recognize it.
02. Sources, evidence and uncertainty
Sources are identified whenever possible, and claims are checked against primary evidence. Research papers, technical documentation, regulatory filings and original announcements help readers examine the basis of a story.
- Attribute claims. A manufacturer's statement is not an independently verified result.
- Explain limitations. A demonstration, benchmark or small study may establish less than its headline suggests.
- Separate forecasts from facts. A projection remains a projection, however confidently it is presented.
03. Clear labels and useful context
We distinguish reporting, analysis, opinion, reviews and sponsored material. Readers should be able to tell when we are describing an event, interpreting evidence or making an argument.
Our aim is to explain what a development changes in practice, including the constraints and tradeoffs that a product announcement may leave out.
04. AI assistance and human responsibility
Artificial intelligence may assist research, drafting, production and visual explanation. It does not remove the need to check sources, evaluate evidence or exercise editorial judgment.
A human editor remains responsible for every published claim. AI-generated editorial illustrations should be identified and should not be presented as photographs documenting real events.
05. Reviews and affiliate relationships
Reviews assess usefulness, reliability, value and limitations. Where conclusions depend on manufacturer information or third-party reporting rather than direct testing, that distinction matters and should be clear.
Affiliate relationships never determine our conclusions. Readers can find more information in our affiliate disclosure.
06. Corrections and accountability
Errors are corrected plainly rather than buried beneath semantic shrubbery. A correction should address what was wrong and give readers the accurate information.
If you find an error, send the article link, identify the passage and include supporting evidence through our contact page. Thoughtful disagreement is welcome too.
07. Health and financial coverage
Health and financial coverage is informational. It does not replace qualified medical, financial, legal or other professional advice.
Discussion of a technology, company or market should not be read as a personalized recommendation. Evidence, risks and limitations remain central to the reporting.